invest in sustainability Because it’s what consumers want. Issues such as climate change, excess waste and unethical labor practices are much more salient than they used to be. This has a knock-on effect when it comes to our purchasing habits. A 2017 study by Cone Communications shows how much sustainability dictates our purchasing decisions.
They found that 87% of Americans would purchase products from businesses who advocate for social and environmental responsibility. Even more significantly, 76% would boycott businesses who behave in ways contrary to this
So, brands now need to prove that they are making credible efforts to be more sustainable. Yet smaller retailers often struggle to find ways of lowering their footprint to their operations. However, there still are some strong initiatives out there which are adaptable to businesses of every size. Here are a few ideas to help